The First Milestone
It all began over 70 years ago, just before the State of Israel came into being. A group of pioneers, literally overnight, set up Kibbutz Hatzerim.
The vision was to have a shared community, which would serve its members and the itinerant population of the Negev. In the early 80’s, the Kibbutz started searching for new agricultural opportunities which would support the member’s livelihoods and those of the Bedouin living close by. However, greening the arid Negev desert was also a major priority.
A Marriage Made In Heaven
Oded Winkler, a graduate of the Faculty of Agriculture, and a veteran Kibbutz member, was given the job of finding the right crop. After much research, he found the Jojoba shrub. It had been growing in the deserts of Mexico and South America for centuries, where its remarkable properties were very well known by the indigenous population and the local communities.
At that time, it was also discovered that Jojoba Oil was a great substitute for Sperm Whale oil which, at a time when whale hunting was rapidly being banned across the world’s oceans, seemed like a true fit for the Israeli desert climate. Oded, immediately realized the opportunity and convinced the kibbutz this was a marriage made in heaven. This is how Jojoba Desert was born.
The Dream Came True
Today, the arid land of the Negev is painted green, with row upon row of beautiful Jojoba shrubs, which have become an inseparable part of the Negev landscape, and helps in fighting desertification while preserving biodiversity.
As the demand for Jojoba oil increases year on year, so do the Jojoba crops which grow stronger and cover a wider area, enabling Jojoba Desert to offer its partners increased, stable, worldwide supply.
Sustainability Is Our DNA
We aspire to the values and principles of sustainability – maximizing our natural resources in a responsible, biodiverse, ecologically friendly way.
Sustainability for Jojoba Desert means:
Fulfilling The Vision Every Day
Nearly 30 years later, Jojoba Desert and Kibbutz Hatzerim proudly continue to fulfill the vision and goals every day:
Becoming The Largest Global Supplier
In 2017, an innovative, fully-automated facility was established, designed to support the rapid global demand for Jojoba oil, and to ensure the most stable supply of oil in terms of quality and availability.
Today, we at Jojoba Desert, carry forward the principles that guided the founders in the early days, and which further strengthen us today.